Charolais cattle were the first continental breed to be introduced into the UK in the late 1950s and were seen to revolutionise the UK beef industry. This was due to their faster growth rate and excellent conformation in comparison to the UK’s native breeds. Charolais cattle have a creamy white coat which makes them easily recognisable, whilst their intramuscular fat helps ensure a superior meat eating quality, making them a popular breed amongst UK butchers. Overall Charolais cattle produce well-marbled and tender beef that is perfect for the UK market and this has grown substantially in popularity since being introduced over 50 years ago.